Every business in the world wants to get online so that they can make use of the huge audience on the internet to sell their products. They also want their websites to appear on top of search listings so that traffic is boosted and the revenue is increased. There are several ways to ensure that your website appears on top of search listings and one of them is the usual simple way of placing ads on the search engines. This is a tried and tested method that is used not only in the internet but everywhere else in the offline world as well. But nowadays, people have become wary of such ads. They have become so exposed to ads everywhere that they know that a product cannot be trusted based on ads.
This is where organic SEO steps in. Organic SEO is a technique that brings your website to the top of search listings in a natural way and not through placement of paid ads. This technique has several advantages. First of all, people trust sites that come up naturally in search engines rather than those that come up through ads. That’s how the human psyche has changed. In fact, many people avoid clicking on ads and would rather click through sites and pages that appear on top of search listings naturally.
Next, organic SEO is cheaper than placing ads as each ad and a click on that means that you need to be spending money for it whereas if your site appears on top naturally, you don’t need to pay for it nor do you pay if the user clicks on the search result. Organic SEO is also longer lasting than other methods as the top ranking is achieved through optimized content and linking and so that does not go away easily and your website continue to stay on the first 2 pages of search listings for quite a long time. Paid listings vanish away once your ad campaign gets over and so maybe it can only be used as a stop-gap arrangement.
Organic SEO is achieved through a combination of optimizing the content on your website so that it fits into the core of your business and also through a series of linking, back linking, forum postings etc. You need to spread your content and the links as far and wide as possible and also at the relevant places so that the search engine spiders pick up your pages gradually and then slowly move your website up the rankings. The content of your site includes text, alt text of images, Meta tags and titles and all these need to be targeted towards promoting the keywords of your business. Organic SEO is a serious task handled by experts as care should be taken that the optimization is done legitimately and correctly. It is a process which takes quite a bit of time and effort but the results are long lasting and are there to stay.
