There is a common business saying that says; wherever people are, then businesses follow. This is so true. Businesses always follow their clients wherever they go. This can be seen by the recent use of social media marketing. Businesses have opted to take their marketing to various social sites. This is simply because these sites are growing in popularity at a very fats rate, meaning they are attracting a large number of individuals especially the youth. In that case, they provide the best venue for getting in touch with your clients on a regular basis. In addition to this, there are a relatively high percentage of youths using these social networks. Therefore, businesses opt to get this kind of clients as they assure them of business in the future. Examples of these social sites include Facebook, Google+ and twitter.
One thing that you should all have in mind is the fact social sites are not in any way aimed at commerce and neither are they meant to act as payment gateways. The only reason behind social media marketing is that one can get to access a higher number of potential clients than any other platform. According to the Social Media Marketing Industry report of 2010, this form of marketing is at its best today! The report also states that the social media marketing strategy works both ways; business to consumer and business to business.
There are a number of benefits that are associated with the use of social media marketing for your business. One of the most important of them all is the fact that it tends to increase the traffic flowing into your website. What happens is that once you post links to your website on any social media site, people get the urge to want top know more about your business; what it is all about. At the end of the day, the amount of traffic hitting your website increases and on a good day, you get a couple of new clients. Research shows that over sixty three percent of those using this form of marketing experienced an increase in traffic within just a couple of days.
Generally, social media marketing gets to give your business the kind of exposure it requires. Statistics show that 85% of businesses got exposure by simply opening a page in one of the many social media sites available today. In the process, you get to benefit a lot. Another vital benefit one is likely to experience is the establishment of partnerships. Once you get the exposure, your business gets recognized not only by the users but also by some of the related businesses. In a bid to get even more clients, you end up forming alliances which prove to be quite helpful. Fifty six percent of businesses claimed to have formed partnerships.
With all these, getting improved SEO rankings comes automatically. This is the main aim of online marketing. Once your results are improved, then so does the traffic getting into your web page. Bottom line, social media marketing is quite beneficiary to your business. Do not under-estimate it!
